Bud's New American Ale

Bud has released on tap (and in a few more days, in bottle) its first serious foray into "craft" beer with its American Ale. What are we to make of it?

Unlike other Anheuser-Busch products, this one appears to be true to respected brewing without adjuncts, etc. Good. But how will it taste? And should beer nuts/snobs give it a cold shoulder if it's actually a quality product?

Bud is marketing this as something that in blind taste tests is preferred by craft beer lovers over actual popular craft beer. That's hard to believe, but moving past arguing merits of claims for a moment I'll probably give it a try if I'm somewhere that they serve it.

Based on this map at the Bud American Ale website, that won't happen, at least until it gets a stronger distribution on tap in the area.

Anyway, this is an interesting and seemingly more frequent story of the beer macro going micro.